Slim And Sculpt In Minutes A Day With Two Of The Top Names In Pilates Gaiam, Inc. And Mari Winsor
Gaiam, Inc, and Mari Winsor Partner to Bring a New Line of Pilates DVDs and Accessories
New York, NY, XXX XX, 2009, – Gaiam Inc., a leading distributer of lifestyle media and fitness accessories, has entered a three year agreement with world renowned Pilates instructor, Mari Winsor. Gaiam is a most recognizable and respected fitness brand and Mari Winsor is a name synonymous with Pilates; the two powerhouses of fitness will offer the best in Pilates DVDs and fitness accessories to help sculpt, tone and slim down. Mari Winsor will be featured as Gaiam’s premier Pilates talent, appearing in a series of Pilates related DVDs. The first DVD in the series will launch March 3, 2009. The partnership positions Mari as a vital part of the Gaiam community and will present her as the subject of a new infomercial planned for 2009-10. As part of the agreement, Gaiam will continue to create fitness products to enhance the Pilates workout such as the CorePlus Reformer, which Gaiam launched in December 2008. Additionally, Gaiam will hold the master license for larger Mari Winsor branded fitness equipment and training certification DVDs aimed at health club professionals.
“I am thrilled to be working with Gaiam; they represent the same values and philosophy that are deeply important to me,” said Mari Winsor, leading authority on Pilates and developer of over 30 fitness videos.” Winsor Pilates is a fitness program that promotes wellness in body, mind, and spirit through exercises that strengthen the “core.” This is an exciting partnership and together, Gaiam and I are committed to providing products that promote a healthy lifestyle, natural health, and personal growth.”
Since its introduction to mainstream fitness, Pilates has remained one of the top workouts for producing results. In 2008, Pilates was voted one of the TOP 10 Fitness Trends according to IDEA and is the workout of choice by many A-list celebrities. The Mari Winsor DVD is the ultimate beginners DVD program that will not only help to sculpt and tone the body, but also educate consumers on how to effectively use Pilates for health and wellness.
“Gaiam’s fitness and wellness experts are the best in the business and Mari Winsor is an exemplary model of that level of excellence,” said William S. Sondheim, President of Entertainment and Worldwide Distribution for Gaiam Inc. “We are excited to partner with Mari, the person who made Pilates a national phenomenon, and have her execute Gaiam’s mission of helping people achieve their fitness goals through healthy exercise.”
The Mari Winsor DVD will be available at Gaiam.com and the CorePlus Reformer and other accessories are available at Target and Gaiam.com.
Gaiam, Inc. (NASDAQ: GAIA) is the leading independent distributor of special interest programming, with a 72,000 door retail distribution network and 9,000 store in stores. With more than 46 percent of the fitness and wellness market, Gaiam is dedicated to providing solutions for the many facets of healthy, eco-conscious living. Since its founding in 1988, Gaiam has grown into a $220 million integrated brand. The company’s commitment to quality, coupled with an innovative approach to merchandising and distribution have allowed it to dominate the health and wellness category with fitness sensations' Rodney Yee, Mari Winsor, and Tanja Djelevic. For more information about Gaiam, please visit www.gaiam.com, or call 1.800.869.3603.
About Mari Winsor
Mari Winsor is credited with popularizing the once obscure Pilates workout and bringing it to mainstream fitness. In 1990, Mari Winsor opened her first Pilates studio in Los Angeles and introduced her signature workout, “dynamic sequence” based on techniques developed by Joseph Pilates. Mari Winsor released her first infomercial in 2003 and had record breaking success with the Winsor Pilates workout series. The series consist of over 30 videos and has sold over 50 million programs that have generated over $400 million in revenue. Mari Winsor has co-authored three books: The Pilates Powerhouse; The Pilates Pregnancy: Maintaining Strength, Flexibility and Your Figure; and The Pilates Workout Journal: An Exercise Diary and Conditioning Guide. Mari’s fitness expertise has been featured in countless magazines and her studios attracted a roster of A-list clients.