Gaiam’s mission is to provide choices that foster a sense of belonging to a healthy and conscious community that can make a difference in the world. Gaiam was created as a lifestyle media company with the vision that, given a choice, people would choose a lifestyle that is healthy and life enhancing — for themselves, their families and the Earth. The opportunity to affect people’s lives with media, information and products is both a privilege and a responsibility. The Gaiam lifestyle is a vote for Media that Matters, individual wellness, and the sustainability of the Earth’s resources. We are building our brand identity as the trusted source and unifying brand for people interested in the benefits and rewards of Lifestyles of Health and Sustainability (LOHAS). We coined the acronym LOHAS more than seven years ago, and it is now the title of magazines not only in the United States, but also in countries like Japan; it’s quoted in national publications from Business Week to The New York Times; and a search for the term “LOHAS” on sites like Google returns millions of results.