Our name GAIAM was created as a fusion of the words Gaia — the name for Mother Earth in the Minoan civilization in ancient Crete — and “I am.” It symbolizes the interconnection of the Earth and all the life it sustains. Gaiam (pronounced "guy-um") was founded on the concept of making decisions based on personal values that consider all aspects of our lives, as well as our impact on others and the planet, today and in the future. This concept is already shared by over 50 million people in the United States alone — and we believe that it is not just a trend, but a major cultural shift. We see signs everywhere in today's life experience of how conscious lifestyle values — including social and environmental responsibility, health and wellness, and personal development — are driving more consumer purchase decisions and pervading an ever-wider range of venues, from mass-market grocery stores to online communities. We believe that a growing number of people have a desire for media and products that inspire them to expand their awareness and pursue positive change in their lives. Gaiam is creating a sense of community among its customers and making a difference in the world by educating people about the benefits of Lifestyles of Health and Sustainability (LOHAS). We believe we are poised to successfully grow this mission in the years ahead, and we look forward to your continued support. Thank you for your commitment.